Privacy Policy
This Privacy Policy describes how Food Launch ("Food Launch," "we," "us," or "our") collects, uses, and shares information about you when you use ShelfClaim™ and related services (the "Services"), or when you visit our website.
1. Information We Collect
We collect information you provide directly to us, including:
- Contact information — your name, email address, phone number, and business name when you fill out our inquiry form or book a call.
- Business information — details about your food brand, retail locations, and product information that you share during onboarding.
- Communications — records of any correspondence between you and Food Launch.
We also automatically collect certain information when you visit our website, including your IP address, browser type, pages viewed, and referring URLs, through standard web server logs and analytics tools.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and schedule onboarding calls
- Provide, operate, and improve the ShelfClaim™ service
- Send you service-related communications, updates, and marketing materials (you may opt out at any time)
- Comply with legal obligations
3. Information Sharing
We do not sell your personal information. We may share your information with:
- Service providers — third-party vendors who assist us in operating our website and delivering our services (such as email platforms, web hosting, and analytics providers), under confidentiality obligations.
- Legal requirements — when required by law, court order, or governmental authority.
4. Cookies and Tracking
Our website uses cookies to improve your browsing experience and analyze site traffic. We use CookieBot to manage cookie consent. You can manage your cookie preferences at any time through the cookie settings banner or by visiting our Cookie Policy.
5. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. You may request deletion of your data at any time by contacting us.
6. Your Rights (California Residents)
Under the California Consumer Privacy Act (CCPA), California residents have the right to:
- Know what personal information we collect, use, disclose, and sell
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
To exercise these rights, contact us at start@getfoodlaunch.com.
7. Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
8. Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated date.
10. Contact
If you have questions about this Privacy Policy, please contact us at:
Food Launch
Orange County, CA
start@getfoodlaunch.com